Ambro Events
Chelsea Flower Show
Project Synopsis
- Client Ambro Events
- Sector Hospitality
- Discipline Marcoms
- Collateral Sales Brochure
Brief
Ambro Events are a leading force in the hospitality industry,
with Chelsea Flower Show being one of their major summer events.
Wildfire have been working successfully with Ambro for several
years on their CFS marketing. Ambro's 2011 marketing needed to
follow the guidelines set out by the Royal Horticultural Society's
recent brand refresh, whilst still retaining Ambro's character.
Creative
Wildfire's clean and simple approach to the design and effective
use of white space allowed the information to be conveyed clearly
and effectively, and enhanced the beautiful photography of the
Chelsea Flower Show. The design successfully managed to bridge the
gap between Ambro's past marketing for the event and the RHS'
current guidelines.