Bounty
E-Marketing
Project Synopsis
- Client Bounty
- Sector Lifestyle
- Discipline Digital Marketing
- Collateral EDM
Brief
Wildfire were asked by Bounty Portrait to create an e-marketing
campaign that followed mums throughout and after their pregnancy
and acted as a reminder of the Bounty Portrait service, enabling
bedside selling to take a softer approach. The campaign needed to
be in line with the newly designed Bounty Portrait brand and focus
on the beautiful photography that the service provides.
Creative
Wildfire's designs used the pastel colours and beautiful imagery
of the Bounty Portrait brand to create a consistent look and feel
across the campaign that communicated the brand message. The same
image was used throughout to create a recognisable design that
parents would trust.