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Project Synopsis

• Client Bounty
• Sector Lifestyle
• Discipline Marcoms
• Collateral Sales Collateral

Brief

As part of Bounty Portrait's rebrand Wildfire was asked to design the marketing and sales material that promoted the service. This included anything from posters and adverts to leaflets and order forms. The main challenge for us was to simplify a complicated order process and clearly communicate the various special offers.

Creative

Wildfire used the campaign image and brand typography throughout the marketing material to create a consistent feel across the various documents. We broke down the order process into easy-to-follow steps and introduced a colour-coded system to reinforce this, which we used on all of the ordering documents. We also developed a new brand element for a limited offer that Bounty Portrait were running, which made use of the brand's mint colour to distinguish it from the general marketing material.