Bounty Portrait
Pack Development
Project Synopsis
- Client Bounty Portrait
- Sector Lifestyle
- Discipline Marcoms
- Collateral Sales Collateral
Brief
Bounty Portrait offers new parents the chance to capture their
baby's first moments in a portrait, which can then be printed onto
a range of customised products from announcement cards to
bookmarks. As part of Bounty Portrait's rebrand Wildfire was asked
to redesign these products and their presentation pack to offer the
customer better value. The pack needed to be both practical, to
protect its contents, and special enough for parents to cherish
forever. There were many practical considerations to take into
account when designing the pack's contents, as the length of names,
number of children, and colour choice could all vary.
Creative
Wildfire designed the pack to feel like a special gift, and
included areas inside where parents could record their child's
details, transforming the pack from a simple container into a
beautiful keepsake of the birth. The circular cut-out on the front
of the pack displayed the baby's photo beneath and gave it a
personal touch. By keeping the products simple and elegant we
allowed the design to be flexible enough to accommodate the varying
text. The pack was made available in the four Bounty Portrait brand
colours (natural, mint, pink and blue) to accommodate different
baby genders and parent preferences, with the simple design
allowing these to be interchanged without the overall feel being
compromised. Bounty Portrait has had very positive feedback from
their customers about the new pack designs.