Bounty Portrait
Branding
Project Synopsis
- Client Bounty Portrait
- Sector Lifestyle
- Discipline Branding
- Collateral
Brief
Bounty Portrait are the newborn portrait service for Bounty.
They asked Wildfire to rebrand the company to give it a more
individual identity, whilst still remaining a recognisable
subsidiary of Bounty. The brand needed to be appropriate for a
brand aimed at new parents, and lend itself to being used on gender
specific products.
Creative
Wildfire's rebrand used the typography of the main Bounty
identity, but in softer, warmer colours more appropriate to a
newborn service. Circles were a feature of the Bounty brand that we
picked up on and made an integral element of the Bounty Portrait
identity, to help strike the balance between similarity and
independence. As a portrait service, it was important that Bounty
Portrait photography featured heavily in marketing materials. We
decided to keep the additional brand elements fairly simple so as
not to detract from the photography.