Bounty
Website Design
Project Synopsis
- Client Bounty
- Sector
- Discipline
- Collateral
Brief
Bounty commissioned Wildfire to redesign their website, an
online parenting community offering advice and information to mums
and dads. The website offered a wide variety of content that needed
to be presented in a well-ordered yet interesting way that was
appropriate to the subject matter.
Creative
As a few of us at Wildfire are parents ourselves, we could
connect with Bounty's audience. We designed a site that felt
friendly and accessible to first-time visitors, without being
patronising. The bright colours were balanced out by a liberal use
of white space and information was ordered logically in an
easy-to-navigate format. It was important to Wildfire to give the
site an interactive, community feel, which was reflected in the
structuring of the content and colour and image choice.