Campsie
Marketing Collateral
Project Synopsis
- Client Campsie
- Sector Property
- Discipline Marcoms
- Collateral Marketing Brochure
Brief
Campsie tasked Wildfire with designing a promotional brochure
that would help them stand out from the crowd. The client wanted to
raise brand awareness and to create a document that was different
from the standard property brochures prolific in their
industry.
Creative
We used dynamic visual imagery and bold typography to create a
brochure that had impact and character. Its engaging and emotive
photography, and bright, natural colours asked readers to pick it
up and flick through, whilst the clean layout of the text presented
the information in a format that was easy to scan and digest
quickly. The end result was a memorable marketing piece that pushed
the brand in a new direction.