• home>
• Our Work>
• Citybase Apartments Exhibition

Project Synopsis

• Client Citybase
• Sector Leisure
• Discipline Marcoms
• Collateral Exhibition Stand

Brief

Wildfire was asked to design an exhibition stand and the accompanying marketing material for Citybase Business. It needed to be a bold simple statement showcasing the new brand and Citybase's key services. The emphasis needed to be on Citybase's corporate sub-brand.

Creative

Wildfire used Citybase Business' crimson and striking imagery to give the stand impact and create a strong impression of the brand. Text was kept to a minimum, focussing on Citybase's key selling points. We also designed a scrolling digital display for the stand, which reinforced the company's message. Wildfire also designed promotional luggage tags and a marketing leaflet to promote Citybase. These both reflected the design of the stand so that the brand message was consistent.