Citybase Apartments
Website Design
Project Synopsis
- Client Citybase
- Sector
- Discipline
- Collateral
Brief
As part of Citybase's rebrand, Wildfire was also asked to
redesign the existing website. This needed to represent both the
leisure and corporate sides of Citybase's brand, which required a
balance in colour usage and styling that would not alienate either
customer type. It was essential that the site offered a clear route
to booking and clarified the service on offer, whilst still being
visually consistent within the new brand. We were also asked to put
together digital brand guidelines for the developers to follow.
Research & Analysis
A large part of Wildfire's initial research into Citybase's
position in the market was our analysis of competitors' websites.
This research was essential to our approach towards the website's
redesign, as we had a clear idea of what was needed.
Creative
Wildfire created a design that was on-brand but sat comfortably
between the leisure and corporate sides of Citybase's business. We
carefully considered the user experience when structuring the site,
creating a clear, well thought out design that delivers substance
as well as style.