Keith Prowse
Brochure
Project Synopsis
- Client Keith Prowse
- Sector Leisure
- Discipline Communications
- Collateral Brochure
Brief
Following Wildfire's refresh of Keith Prowse's brand, we created
a new positioning brochure for the company. The brochure needed to
demonstrate the extent of their product offering, and to confirm
their market-leading position. It was intended to support Keith
Prowse's marketing message, rather than acting as a sales piece in
its own right.
Creative
The brochure used a spacious, simple layout, utilising striking
imagery to create impact and showcase the wide range of events. It
was a clear affirmation of what Keith Prowse do and what they stand
for, and contained no direct calls to action - clearly asserting
that it was promoting the company's values, and not just looking
for sales.