Keith Prowse
E-Marketing
Project Synopsis
- Client Keith Prowse
- Sector Leisure
- Discipline Digital Marketing
- Collateral
Brief
Wildfire was asked to develop an e-marketing campaign to promote
Keith Prowse's hospitality at the upcoming Rugby World Cup. The
main objective was to promote the specific matches where offers
applied and to generate general interest in the rugby. As the first
e-marketing campaign Wildfire had worked on for Keith Prowse, it
also acted as an approximate style guide for future campaigns.
Creative
Wildfire designed an e-marketing campaign that kept within the
Keith Prowse brand guidelines yet pushed them in a direction that
was more appropriate to a digital medium. Bold imagery, headlines
and typography clearly promoted the offers and gave the viewer an
instant impression of the campaign's message.