Keith Prowse
Experience Club
Project Synopsis
- Client Keith Prowse
- Sector Leisure
- Discipline Marcoms
- Collateral Digital Brochure
Brief
Keith Prowse wanted to produce a digital document outlining the
services of their entry-level brand, The Experience Club. The main
objective was to give customers a brief overview of The Experience
Club and to provide a calendar of upcoming events. As The
Experience Club's brand had not yet been fully developed, this
project gave Wildfire the opportunity to push the existing Keith
Prowse brand in a more light-hearted direction.
Creative
Taking inspiration from The Experience Club's brand identity,
and utilising bold typography and imagery, Wildfire designed a
document that would grab people's attention, whilst still
presenting the information in a simple, easy-to-digest format. The
design developed a potentially plain document into a visually
exciting one that evolved the brand and exceeded the client's
expectations.