Keith Prowse
Your Season
Project Synopsis
- Client Keith Prowse
- Sector Hospitality
- Discipline
- Collateral
Brief
Keith Prowse were keen to produce a promotional item that
clients actually wanted to pick up, read and keep. Keeping in mind
the company's largely female target audience, they decided that a
magazine would be the perfect way of providing clients with event
information in an interesting format.
Research & Analysis
After working with Keith Prowse for several years Wildfire
understand how they work and what they do. When they approached us
with the idea for the magazine we saw the opportunity to push the
brand in a new direction that would show their passion for their
work and appeals to their client base.
Creative
Wildfire knew that for it to be successful the magazine had to
be visually exciting, and not just another corporate document. The
design broke away from previous branded material to give it a much
more 'magaziney' feel, whilst still retaining recognisable elements
of the Keith Prowse brand. A pull-out calendar made sure clients
wouldn't forget the season's key events, and feature articles, such
as fashion tips from Jaeger, recipe ideas, and interviews with key
staff, made it a genuinely interesting read. Keith Prowse have had
very positive feedback on the magazine so far and are hoping to
include it in their regular marketing plan.