Offset Services
Branding
Project Synopsis
- Client Offset Services
- Sector Engineering
- Discipline Branding
- Collateral Identity & Guidelines
Brief
Wildfire were asked to rebrand asset data management company
Offset Services. As leaders in their field, with an impressive list
of high-profile clients across the oil & gas, military and
civil sectors, Offset required an identity and look and feel that
would bring their look and feel in line with their position in the
industry.
Creative
With such a complex product offering to represent, our solution
was to focus on representing the three core strands of the business
- software development, as-built CAD 3D, and asset data management
- in an abstract style that hinted at Offset's technological roots
without becoming voerly complicated.
We chose a vibrant colour palette to lift what could otherwise
be quite a cold subject matter and help Offset stand out from the
blues and greys of its competitors.