Old Course Experience
Branding
Project Synopsis
- Client Old Course Experience
- Sector Leisure
- Discipline Branding
- Collateral
Brief
The Old Course Experience is the only package available that
guarantees you a round on the Old Course, where every golfer dreams
of playing. The prestigious, once-in-a-lifetime aspect of the brand
needed to be emphasised through a brand refresh and new website and
marketing materials. The Old Course's Scottish heritage needed to
be emphasised to attract the main market of overseas customers.
Creative
We slightly softened the colour palette, whilst retaining green
and gold as the primary colours. When combined with the
introduction of a tartan strip and traditional typography this
emphasised the brand's heritage and quality. We also developed the
strapline 'Guaranteed play. Guaranteed memories.' to reinforce the
key USP of the package and emphasise its once-in-a-lifetime
potential.