Orchard and Shipman
Website
Project Synopsis
- Client Orchard and Shipman
- Sector Property
- Discipline Online Digital
- Collateral CMS Website
Brief
Orchard & Shipman, a leading property management and
lettings company, asked Wildfire to create a new look for their
website. They wanted to create a more consistent look and feel
across their digital offerings and to raise their online profile.
It was also important to distinguish between Orchard &
Shipman's three brand streams, giving each their own identity
whilst clearly still belonging to the main brand.
Creative
Wildfire created a clean, bright design that freshened up the
client's online offering. By introducing a bright colour palette
and imagery that captured the human moment, we injected personality
into the site and gave it a more welcoming feel. We used colour and
layout to differentiate between the three company sector's their
own identity, which were carried through to the relevant sub-pages
to strike the appropriate balance between consistency and
individuality.