Smiths Coffee
E-Commerce Website
Project Synopsis
- Client Smiths Coffee
- Sector FMCG
- Discipline Online Digital
- Collateral CMS / Ecommerce Website
Brief
Smiths Coffee Company asked Wildfire to redesign their website
to give it more personality and impact. The site needed to reflect
the warm and rich feeling of coffee to generate customer interest.
The site required full e-commerce functionality and an easy-to-use
content management system so that the client could easily update
their product range when necessary.
Creative
Wildfire's design used a colour palette of rich browns and
striking bright colours to reflect Smiths' branding and packaging.
We designed an impactful homepage to grab attention with simpler
product pages to allow easy browsing.