Wildgoose
Branding
Project Synopsis
- Client Wildgoose
- Sector Leisure
- Discipline Branding
- Collateral Brand Identity
Brief
Wildgoose live, breathe and eat treasure hunts! In fact,
treasure hunts are all they do because they believe that to do
anything properly, you need to give it your full attention. We came
on board the project as Wildgoose were starting up, and were tasked
with creating a brand and personality for the company. We also
developed their website and rolled out the brand across other
marketing materials.
Creative
The first thing we did was suggest a name change to the more
catchy 'Wildgoose', and come up with the strapline 'the hunt is on'
to grab potential customers' interest. We then created a brand that
mirrored the fun nature of the product, using a bright, fresh
colour palette and adventurous, stylised imagery. This look and
feel was continued through marketing materials, including the
complete design and build of the website, and design and the user
experience of an app for mobile devices.