Thursday
Oct222009
The Creative Process...
Having accessed all of the research we create a visual overview of the proposition, this normally takes the form of mood boards or scamps which communicate the values, usp’s and direction we are going to take with the product or service that we are communicating.
These would be presented to the client along with information or feedback from any relevant brand workshops to give a clear picture to the client of the entire proposition. From here we can take on board client feedback and subsequently further develop the campaign, retaining a high client envolvement at all times. Once we have a coherent message and have established a look and feel that all parties are engaged by, we then develop the concepts through to the final deliverable.
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