Brand Identity
A powerful and accessible identity captures awareness. A well
thought out design will close the gap between how your customers
actually perceive your brand - corporate image, and how you want
your brand to be perceived
- corporate identity. Having gained an in-depth understanding of
what our clients want to achieve with their brand, this can be then
translated into something visual.
Brand identity is a shorthand device that represents the company
values and is normally evident in every aspect of the brand
experience. Developing visual identities that are as unique as the
company itself is as an invaluable communications tool, internally
and externally.
The design process begins with the design of a series of mood
boards, these are collections of imagery intended to capture the
essence of the brand that is shown to the client to determine an
accurate starting point. These will be consolidated into a final
mood board encapsulating all the values.
What develops from this point is a tone-of-voice that is on
brand. By this we mean a consistency between visual language and
the spoken word, typography and corporate colour palette.