Brand Protection
We aim to protect the brand with the use of Brand Guidelines.
These Guidelines are comprehensive and include not only the
identity work and variations, but the vision and values, tone of
voice and exceptions and brand limitations.
We would produce a set of guidelines that protect the brand when
being used by a third party and act as brand guardians should there
be queries or issues when executing related marketing elements.
The guidelines will cover everything from the positioning of the
identity, the do's and don'ts, the visual language, photography and
typography through to the established colour palette.