Online Marketing
Once your website is released it is important to help potential
clients to find it. Online marketing techniques are used to enhance
the visibility of your site and get people buying your products and
services. Wildfire offers several services to help differentiate
your website and get more people engaging with your brand.
Search Engine Optimisation
Search engine optimisation (SEO) is used to help push your
website up the natural search listings for the major search engines
such as Google, Bing and Yahoo. We work closely with you to
identify keywords, optimise pages to include these keywords and
provide strategic and credible link building to improve the search
engine credibility of your site.
Pay Per Click Advertising
Natural listings are the holy grail of online marketing, however
it can also be beneficial to complement organic SEO with pay per
click (PPC) services. Pay per click is the process of bidding for
keywords to appear in the prominent advertising listings of search
engines when searched by potential customers. Only when a user
clicks on your advert are you charged, which makes PPC a cost
effective and powerful online marketing technique.
At Wildfire we will manage your campaigns for you, creating your
campaign groups, keywords and advertisements. Both keywords and
adverts are monitored closely, and the process of refinement or
deletion is constant to ensuring your campaigns are constantly
running at optimum performance. Additionally, utilising the
analytical tools provided we are able to track performance and set
conversion goals to better understand the full customer journey and
what keywords are providing the best Return on Investment
(ROI).